We talked to leading experts in the fields of coffee, the Antipodes, and Anthropology to understand the wider symbolic context of the flat white as a beverage. We asked Starbucks’ Global Brand Communications representative Haley Drage a boatload of questions about the Starbucks® Flat White. The flat white is the latest fancy coffee battleground through which our trans-national tastes in coffee, identity, and late capitalism are simultaneously represented, contested, and inverted.īefore we can actually start interrogating Starbucks® flat whiteness in detail though, what we really need is a simple explainer of just what the original flat white actually is. To that end, Sprudge conducted a very serious poll that definitively settled for all time what exactly a proper Antipodean Flat White is.
Like much of post-industrial consumer culture, the flat white is a symbolic proxy through which we express our hopes, fears, and anxieties, and in its exchange, try to placate the ravenous calling for social distinction and connection. The first thing you need to know about the flat white is that it contains multitudes. The flat white is suddenly hip, the order on everyone’s lips in the United States. This may have something to do with Starbucks recently launching its own Starbucks® Flat White espresso and milk beverage here, after five years of selling them in the UK and Australia. Predicting the flat white’s moment in North America has become something of a perennial pastime, but finally, the time has come.
It’s a combination of milk and espresso that originated from somewhere Antipodean and has been happily consumed in Australia and New Zealand without (too much) fuss for quite a while now.
A storied, semi-mythical beverage that has been the object of hushed adulation and media hot takes for years.
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